1. Study your competitors (deep competitors analysis) to know their strong content, their keywords, their frequency of posting 
    
2. Website audit to know any issues the site may have (broken links, spammy links, etc) 
   
   
3. Onpage Optimisation page by page (images, content, meta data) 
   
   
4. Onsite Optimisation/Technical SEO - Setting up Google Analytics/Google Site Verification (for new sites or those not set up yet) / Internal Linking of Pages 
   
   
5. Content planning for the month and actual content writing