I have come across many clients who initially thought that content writing is enough. Here is a link that proves content writing alone will never suffice - the right content strategy is crucial, hence, unless you have an SEO specialist, I propose full SEO services.
Search Engine Optimization (SEO) is actually a retainer/ongoing service because it takes a few months for SEO to take effect. The reason is that Google has to trust your site as a reliable expert and authority in your niche before it starts recommending you on the first page.
And it is only when you are on the first page that you start getting leads because no one goes to the 2nd page of Google anymore. https://www.semrush.com/blog/how-long-does-seo-take/
It may take a while to see effects, but once you get ranking, it is more long-term and my clients did not even have to do Google ads, which one month alone can cost $5000 or more.
Google ads may have an immediate effect, but the results are only as good as long as you are running ads.
