Why is it important to plan content and publish content regularly? Print

  • SEO
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  1. Every time you publish new content, it triggers Google to visit your site (once your sitemap has been submitted to Google). And the more Google visits your site, the more it improves your chance of ranking.
  2. Also, when you study the keywords of competitors and get content for publishing, every new content gives you the opportunity to rank for more keywords. One article can get indexed for dozens, even hundreds or thousands of keywords. 

  3. SEO Writing involves research as to what people are looking for, and giving the answer for that search query. The more substantial and valuable your content, the more Google will favor you in ranking.  

  4. Finally, when you post fresh content, it tells Google that your site has updated information, and this will make Google favor you in ranking. Especially with the March 17 update from Google: 

NEW UPDATE as of March 17 2023: Google Will Start Crawling Less to Reduce Environmental Impact 

Although word count varies depending on the topic, we suggest content creation as follows:

1-2 blogs per month = Ideal for local businesses (contractors, restaurants, salons) 

4 blogs per month = Ideal for local professionals (lawyers, doctors, etc) 

8  blogs per month = Ideal for more competitive niches, depending on evaluation of the market and your competitors 

12 blogs-Daily  per month = Ideal for more competitive niches with high competitor activity esp eCommerce,, depending on evaluation (Marketing agencies, travel, health, recipe sites) 

 


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